Call tracking is just like click tracking for online advertising. The key difference is that call tracking can be used effectively for offline ads as well.
The main reason to use click tracking is to optimize ad spending. Call tracking does the same thing while allowing potential customers to call a toll-free or local phone number 24/7/365.
Call tracking can be used to monitor online advertising campaigns on pay-per-click search engines like Bing Ads and Google Adwords.
Also, it can be used on TV, radio, billboard, and newspaper advertising as well.
Our customers can dedicate a phone number to each and every channel and easily determine the best and worst ROI fast.
With Sigma Voice, your phone numbers can have a capacity of 100's of concurrent callers without sacrificing call quality. This way you won't lose any potential leads due to a busy signal.
Get started with free personalized support. Create your own custom calling and texting strategy with a Sigma Voice expert.
Check out the Sigma Voice blog to learn about mass calling and texting best practices.