Get the most out of your business-to-business email marketing campaigns by following these tips and tricks to increase email open rates.
Email open rate is the percentage of subscribers who open a specific email out of your total number of subscribers. One of the main metrics marketing consultants use to determine the success of an email campaign is the email open rate.
According to MailChimp, the average open rate for business-to-business organizations is 21.56%. That's just about 1/4 of the subscribers.
The average email open rate for all industries analyzed is 21.33%.
So b2b companies have about average open rates.
The problem with sending bulk email campaigns is that about 75% of your email subscribers will not read your message. That's 3 out every 4 people.
A phone call broadcast and text message broadcast will reach 95% or more of your subscribers. It's fast and easy to set up as well.
Below are several easy to implement ideas to increase open rates right away.
Avoid the spam folder
Personalization is key
Hopefully, these suggestions will help you improve open rates for your b2b company. In addition to email campaigns, businesses use voice broadcasting because it allows them to connect with 95%+ of their customers by phone. Voice broadcasting is a mass communication technology that plays an audio recording to a list of hundreds or thousands of phone numbers whether a person answers or a machine answers the phone. Contact us to learn more.
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Check out the Sigma Voice blog to learn about mass calling and texting best practices.