Introduction
Online surveys are a great way to gather valuable feedback from your customers, employees, or target audience. However, getting people to actually take the survey can be a challenge. Fortunately, there are several strategies you can use to increase survey response rates, and one of the most effective is mass texting.
Why Use Mass Texting
Mass texting is an effective way to reach a large audience quickly and easily. Most people carry their phones with them all the time, and they're more likely to see and respond to a text message than an email. Plus, you can use mass texting to offer incentives like discounts, freebies, or the chance to win prizes, which can motivate people to take your survey.
Using Mass Email vs Mass Texting
While mass email can be useful for reaching a large audience, it tends to have lower open rates than mass texting. People are more likely to ignore or delete emails, especially if they receive a lot of them. Mass texting, on the other hand, has a much higher open rate, so you're more likely to get a response.
How to Calculate Survey Response Rates
To calculate your survey response rate, divide the number of completed surveys by the total number of people you sent the survey to, and multiply by 100. For example, if you sent the survey to 500 people and received 100 completed surveys, your response rate would be 20%. A good survey response rate depends on the industry, audience, and goals of the survey, but generally, a response rate of 30% or higher is considered good.
The Importance of Increasing Survey Response Rates
Increasing survey response rates is important because it can help you gather more accurate data and insights. If you have a low response rate, the data you collect may not be representative of your target audience, and you may miss out on valuable feedback. By using mass texting to remind people about your survey and offer incentives, you can increase your response rate and get more meaningful insights.
Offer an Incentive
One way to motivate people to take your survey is to offer an incentive. This could be a discount, freebie, or the chance to win a prize. Make sure the incentive is relevant to your audience and valuable enough to motivate them to take the survey.
Conclusion
If you want to increase survey response rates, mass texting is a powerful tool you should consider using. By reminding people about your survey, offering incentives, and using an effective YouTube thumbnail, you can motivate more people to take your survey and provide valuable feedback. If you need help with mass texting or other survey strategies, contact Sigma Voice. We've been serving companies across the US and Canada since 2004, and we're here to help you get the insights you need.
