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Voice Broadcast Pricing > Per Dial (Per Call

With "Per Dial" pricing, the customer pays a fee for each phone number dialed in the phone list regardless of the outcome of the call.

Clever voice broadcasting companies advertise low per dial rates to entice customers.

The benefit to the customer is that the total cost is known up front because it is solely based on the size of the phone list.

Let's now look at an actual report from a "Live Answer Only Press 1 Transfer" campaign. The live answer message is 17 seconds.

Dialed Numbers Live Answers Answering Machines Not Connected Live Transfers Minutes Used 24,418 6,921 7,678 9,819 357 4,173

With "Per Dial" pricing, you simply pay the total number of phone numbers dialed by your per dial rate.

For example, let's say your rate is 4 cents per dial.

Your total cost for this campaign, under per dial pricing is a simple math equation.

24,418 X $0.015 = $366.27

It is useful to look at what your "Per Minute" rate would have been. To do this just divide your total cost by the actual minutes of usage.

$366.27 / 4,173 Minutes = $0.087 cents per minute

So let's review, a "per dial" rate of 1.5 cents in this example campaign is equivalent to a "per minute" rate of over 8.7 cents.

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